About Us

eiFOCUS® is a 501(c)(3) nonprofit organization that provides emotional intelligence training to female athletes and to coaches of female athletes.

Photo Credit: Gertie Gebre

Creating champions in sport and in life.

Being physically fit, technically savvy, and having sports smarts are all important qualities of high performing coaches and athletes. But understanding how your emotions affect your performance as a coach or athlete is key for peak performance. At eiFOCUS®, our work is based on research that shows that Emotional Intelligence (EI) can positively shape our relationships and our outcomes – on the playing fields, at school, at work and in life.